How to Convert Text to Video with AI?

A video is the best form of content to market your product, reach a wider range of audience and share your ideas with the world. Whether you are using educational videos for kids or marketing videos for your products, a good video can capture and maintain the attention of audiences for a long time. But creating a video isn’t an easy task, it requires your time, effort, and resources.

This is where artificial intelligence (AI) steps in. Many AI-powered text to video conversion tools are available in the market. You can use them to create short engaging videos for your audience.

In this blog, we’ll discuss the possible applications of text to video conversion tools, some best AI tools, and a step-by-step guide to help you start creating your own AI-generated videos. By the end, you’ll have a clear understanding of how to leverage AI to turn your textual content into visually appealing videos that can captivate and inform your audience at the same time.

Applications of text-to-video conversion tools

The applications of text-to-video conversion are vast as well as varied and depends on the different needs of various industries:

Educational videos: Educators can convert lectures, study materials, and tutorials into videos that make learning more interactive and enjoyable. This is also a good way to enhance student’s engagement and improve their ability to retain information.

Marketing and advertising: Businesses can transform their promotional content, product descriptions, and marketing copy into videos. This will help them capture their audience’s attention on social media platforms, websites, and other digital channels.

Social media content: Content creators and influencers can quickly generate videos from their written posts. This makes their content more shareable and visually appealing.

Corporate training: Companies can convert training manuals and policy documents into videos. This makes the training process more efficient and accessible for their employees.

News and information: News outlets and information providers can turn articles and reports into video snippets. This can hugely help audiences who prefer consuming news in video format.

Benefits of AI in text-to-video conversion tools

Speed: AI can convert text to video much faster than manual methods, allowing for quick content turnaround.

Consistency: These AI tools ensure a consistent quality of video production, which is particularly useful for brands maintaining a uniform visual style.

Customization: Text-to-video conversion tools offer various customization options. This helps users to tailor the video’s style, tone, and content to their specific needs.

Scalability: AI tools allow you to easily produce multiple videos simultaneously. This makes it scalable for large projects or campaigns.

Text-to-video conversion tools: Feature comparison

When choosing a text-to-video conversion tool, it’s essential to compare features based on your specific needs:

Feature AI AvatarsText SummarizationVoice SynthesisTemplates Customization Ease of UseCost 
Synthesia YesLimitedYesLimitedHigh High Subscription 
Lumen5 No Yes No Yes Moderate High Subscription 
Pictory No Yes Yes Yes Moderate High Subscription 
InVideo No Limited Yes Yes High High Subscription 
OpenShot No No No No High Moderate Free
Shotcut No No No No High Moderate Free

Each of these tools have their strengths and are suitable for different purposes. Commercial tools like Synthesia, Lumen5, Pictory, and InVideo offer advanced AI features and ease of use. This makes them an ideal choice for businesses and marketers. Open-source options like OpenShot and Shotcut provide flexibility and are cost-effective for personal projects and basic video editing.

Step-by-step guide for text to video conversion

Creating videos from text using AI tools is a simple process. But if you follow a structured approach, you can ensure the best results at the end. Here is a step-by-step guide for easy text to video conversion using Synthesia as an example:

Step 1: Choose a template

First, log into your Synthesia account using your Google account or entering your work email. If you don’t have an account, sign up on the Synthesia website. Next, go to the template gallery and choose the one that best fits your purpose.

Step 2: Select an AI presenter or Avatar

Synthesia provides a range of AI presenters with different appearances and speaking styles. So, you can choose the Avatar that best matches the tone and style of your video. The platform also allows you to customise the presenter’s attire and background to better suit your branding or theme.

Step 3: Add your script

Now in the script section, type or paste the video script content you want your chosen Avatar to speak.

Remember to break down your script into different segments or scenes. So, each segment corresponds to a different part of the video. Also, ensure that your text is clear, concise, and conversational. This makes the AI presenter’s speech sound natural.

Step 4: Add images, videos, animations, and text on screen

Upload any images, video clips, or animations you want to include. You can also use Synthesia’s built-in library of stock images, videos, and animations if you don’t have your own media.

Text overlays help highlight key points or provide additional information, so you can consider adding that to your video as well. Adjust the font, size, colour, and position to ensure readability and visual appeal. Also ensure that they don’t clutter the screen.

Step 5: Add captions and generate video

Enable captions for your video to make it more accessible to a wider audience. Synthesia can automatically generate captions based on your script.

Then, preview your video to ensure that the timing of the captions aligns with the spoken text. Once satisfied, click the generate button. Synthesia will process your inputs and create the final video.

Step 6: Share or embed your video

After the final video is generated, you can download it in your preferred format.

Synthesia also provides a shareable link that you can share with your audience via email or messaging apps.

If you want, you can also embed the video on your website or a blog post.

Tips and best practices for using text-to-video conversion tool

  • Creating videos from text using AI tools can significantly enhance the quality and impact of your content. To ensure the best results, consider the following tips and best practices for writing, visual elements, voiceover, and editing.
  • Avoid long sentences and complex language. Simplify your message to ensure it is easily understood.
  • Use bullet points or numbered lists to organise content clearly.
  • Write in a conversational style to make the video feel more personal and engaging.
  • End with a clear call to action (CTA) to guide viewers on what to do next.
  • Select high quality and visually appealing images, videos, and animations that directly relate to your script content.
  • Add text overlays to emphasise key points and make important information stand out.
  • Use animations to bring static elements to life and make the video more engaging.
  • Select a voice that matches the tone and style of your content. Consider factors such as gender, accent, and age.
  • Always review the initial draft of your video to identify any areas for improvement.
  • Ensure the video looks and sounds good on various devices, including desktops, tablets, and smartphones.
  • Include subtitles or captions to make your video accessible to viewers who are deaf or hard of hearing.
  • Avoid cluttered backgrounds that can distract from the main content.
  • For important visual elements, consider providing alternative text descriptions that can be read by screen readers.

Future of text-to-video conversion with AI

The future of AI text-to-video conversion looks promising with the emerging AI tools and increasing competition. As AI technologies continue to advance, we can expect more personalised, realistic, and interactive video content that can be created quickly and efficiently.

These innovations will not only enhance the way we create and consume video but also democratise the process by making it accessible to everyone. So, it’s important to stay informed to stay ahead in trends and in competition.

What are your thoughts about text to video conversion AI tools?

FAQs: How to convert text to video with AI?

Can AI turn text into video?

Yes, AI can turn text into video. This process involves using advanced algorithms and machine learning techniques to interpret the text and generate video content. The AI tools use different elements such as AI avatars, animations, voiceovers, and visual effects based on the added text to generate video for your audience.
AI-driven platforms like Synthesia, Lumen5, and Pictory are popular choices for converting text to video, offering features like realistic AI avatars, automated voice synthesis, and customizable templates.

Is there any free AI text to video generator?

Yes, some platforms offer free versions or trial periods with limited features. For instance, Lumen5 offers a free plan with basic functionalities, which can be a good starting point for individuals or small businesses. They can easily experiment with text-to-video conversion without upfront costs.

Can ChatGPT generate videos?

No, ChatGPT can’t generate videos. It is primarily a text-based AI model designed for generating and understanding human language. But ChatGPT can assist you in the video creation process by writing scripts, planning video content, and providing suggestions for visuals and voiceovers.
While ChatGPT can streamline the preparation phase, actual video generation requires specialised AI tools designed for that purpose; such as Synthesia or Lumen5.

Can AI create a video from a script?

Yes, AI can create a video from a script. AI video creation tools analyse the script to determine the best way to visually and audibly represent the content. These tools also have realistic AI avatars that can read the script, add relevant visual elements like images and animations, and synthesise voice overs to match the text.
Platforms such as Synthesia and Pictory specialise in transforming scripts into professional-quality videos by leveraging AI. They offer automated processes, making it quicker and more efficient than traditional video production methods.

What is the best AI for script to video?

The best AI for script to video largely depends on your specific needs and the type of content you want to create. Some of the top AI tools for script-to-video conversion include:
Synthesia: This tool is known for its realistic AI avatars and multilingual support. You can use Synthesia to create professional corporate videos, training materials, and personalised marketing content.
Lumen5: This AI tool is great for marketers. Lumen5 transforms blog posts and articles into engaging videos with a focus on social media content. It also offers a user-friendly interface and a vast library of media assets.
Pictory: Excellent choice for converting long-form text content into short, shareable videos. Pictory is suitable for creating promotional clips, social media snippets, and educational videos.
InVideo: The tool offers extensive customization options with pre-built templates and is ideal for creating a wide range of video content, from marketing to educational videos. This makes it a good choice for both beginners and experienced users.


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